Content Marketing That Answers What People Are Actually Searching For
Blog posts, articles and website copy planned around real search terms and the questions your customers actually ask, then written so they're genuinely worth reading. No word count targets, no filler paragraphs added just to look thorough.
Content built around what people actually search for
Content marketing only earns its place if someone was going to search for it in the first place. Before we write anything, we look at what your customers type into Google, what comes up on sales calls, and where your current site goes quiet on detail.
Content strategy
We map out the topics and questions worth answering, prioritised by how likely they are to bring in the right visitor, not just more traffic in general.
Blog writing & articles
Regular, well-researched articles published to your site, written to be genuinely useful rather than padded out to hit an arbitrary word count.
Website copywriting
Homepage, service pages and landing pages rewritten so they explain what you do clearly and give people a reason to get in touch.
Content that supports SEO
Every piece is written with headings, internal links and search intent in mind, so content and rankings work together instead of sitting in separate lanes.
Our own news and blog section is a working example of this approach in practice: articles built around specific questions, like pricing and how one option compares to another, rather than generic filler written to look busy.
How a piece of content gets from idea to published
1. Research & topics
We look at search data, competitor gaps and the questions your team gets asked most, then agree a shortlist worth writing about.
2. Writing & review
A first draft goes through review for accuracy, tone and structure before anything reaches your site, with a chance for you to check facts and figures.
3. Publishing
The finished piece goes live with proper headings, internal links and a clear call to action, formatted for how people actually read on screen.
4. Performance tracking
We track rankings, traffic and enquiries against each piece, so we know what's working and what needs revisiting.
How much does content marketing cost
Content marketing pricing depends almost entirely on volume and depth, so treat the figures here as a starting point rather than a quote. The right plan for a sole trader adding one article a month looks very different from one for a business publishing weekly.
Every quote is confirmed after a short call about your goals, your industry and what your current site is missing. Get in touch for a straight answer on cost.
Single article or page
A well-researched article or page, including topic research and one round of revisions, typically sits in the £150 to £400 range depending on length and how much original research it needs.
Ongoing content programme
A monthly programme covering several blog posts and page updates usually starts from around £500 a month and scales up from there depending on volume and how competitive your industry is.
Content marketing questions we get asked a lot
How do you decide what to write about?
We start with real search data and the questions your sales team hears most often, then check what's already ranking for those terms. Topics are prioritised by how likely they are to bring in someone ready to enquire, not by what's easiest to write.
Do you write in-house or use freelancers?
Both, depending on the subject. Strategy and editing stay in-house, and we bring in specialist freelance writers for topics that need particular industry knowledge. Everything is reviewed by our team before it goes live.
Does content marketing actually help SEO?
Yes, when it's done properly. Fresh, relevant content gives search engines more reasons to rank you and gives you more pages to target different searches. It works best alongside the technical and off-site work covered in our SEO service, rather than as a standalone activity.
How often should I publish new content?
Consistency matters more than volume. One well-researched article a month, published reliably, will usually beat four rushed ones. We'll recommend a realistic frequency once we know your goals and how much competition you're up against.
Ready for content that earns its place on your site?
Tell us about your business and we'll suggest a content plan that fits your budget.