Google Ads & PPC Management That Earns Its Budget Back
We build and manage Google Ads campaigns around a cost-per-lead you actually care about, not just a spend total. Proper keyword targeting, tested ad copy and conversion tracking that works, reported in plain English every month.
Everything needed to run Google Ads properly
An account left half set up burns through budget with little to show for it. Wrong match types, no negative keywords, tracking that was never checked, we see this a lot when we take over an existing account. We handle the full account, from structure through to reporting, so spend is going towards enquiries and sales rather than clicks that go nowhere.
If you're weighing up paid search against organic, our SEO service covers the long-term side of the same goal: ranking without paying per click. Many clients run both together, using Google Ads for immediate visibility while SEO builds up in the background.
Talk to us about your account- Campaign setup and structure built around how your customers actually search
- Keyword and audience targeting, including negative keywords to cut wasted spend
- Ad copywriting and testing across headlines, descriptions and formats
- Conversion tracking set up properly, so you know what's actually working
- Ongoing bid and budget management as performance data comes in
- Monthly reporting tied to a target cost-per-lead, not just how much was spent
How we set up and run your account
1. Account audit or setup
We review what's already running, or start from scratch, check tracking is firing correctly and flag anything wasting budget.
2. Campaign build
Structure, keywords, audiences and ad copy are built around your services and the areas you actually want to work in.
3. Launch & test
Campaigns go live with a testing period across ad variations, keywords and targeting to find out what actually performs.
4. Optimise & report
Budget and bids shift towards what's working. You get a plain-English report each month, not a wall of numbers.
How much does PPC management cost?
There are two separate costs with Google Ads, and it's worth understanding both before you commit to anything.
Your ad spend
This is the budget you set with Google, paid directly to Google for the clicks your ads receive. It's entirely your decision and scales with how much traffic and how many leads you're after. We'll advise on a sensible starting point based on your industry, location and goals, but the final call on spend is always yours, and you can adjust it at any time.
Our management fee
This covers the work: setup, ongoing management, testing and reporting. It's typically either a percentage of your ad spend or a flat monthly fee, depending on how complex the account is and how much hands-on work it needs. We confirm the exact figure once we understand your account, goals and competition, not before, so you're never quoted a number that doesn't reflect the work involved.
Google Ads & PPC questions we're asked most
How much should I spend on Google Ads?
It depends on your industry, competition and how many leads or sales you want each month. We look at your market and give you a realistic starting budget rather than a generic number, and you can adjust it as results come in.
How is your management fee worked out?
We look at the size and complexity of the account, how many campaigns are involved and how much ongoing testing and optimisation it needs. You get a clear figure before any work starts, either as a percentage of spend or a flat monthly rate.
How quickly will I see results?
Google Ads gives you visibility almost immediately once campaigns go live, unlike SEO. Getting the account properly optimised so it converts efficiently, rather than just generating clicks, usually takes several weeks of testing and adjustment.
Do you manage Facebook and Meta ads too?
Paid social sits under our Social Media Marketing service rather than this one. Plenty of clients run both alongside each other, and we can manage them as a combined plan if that suits your business.
Ready to get more from your ad spend?
Tell us about your account, budget and goals and we'll come back with a clear, honest plan, no pressure to sign anything long-term.